MoviePass Auto Re-enrollment for Select Users

MoviePass has had a rough go of it lately. No surprise when your business model is too good to be true. However, their latest move is stirring up controversy among their users  — or former users in some cases —  who have been auto re-enrolled in a new program.

According to Business Insider, former MoviePass holders recently discovered they had been re-enrolled in the service, which is expected to roll out a new plan Wednesday. Now users can see any three movies (within their new draconian limits of what is “available”) for $9.95 per month.

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Heads up to anyone who canceled MoviePass.

SURPRISE: You didn’t cancel MoviePass, and now you’re automatically enrolled in the “new” plan. 🎉 @MoviePass is that even legal?? Y’all shady af now. pic.twitter.com/kPMETe8xdw

— Courtney Guth (@Courtney_Guth) August 13, 2018

MoviePass users have until Thursday, October 4th to opt-out of the plan they were re-enrolled in.

Bottom Line: if you’re using MoviePass, be sure to keep an eye on your account and make sure you’re getting what you expect. Some users who tried to cancel their account ended up being auto re-enrolled, and charged for it.

Opinion:
I don’t envy anyone working for MoviePass customer support this week. I’m sure those employees are going to have some sort of contest to see who gets the worst abuse from a disgruntled user. I can empathize with them, because I’ve had to deal with my own share of unhappy users after adding Peecoins to RunPee. All of that aside, what MoviePass is doing shouldn’t be legal, and it’s a travesty that the politicians (both Dems and Reps) are too gutless to pass any sort of legislation to keep companies from doing this sort of thing.

What people are saying
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Kyritame2, 09/06/2021

Single best investment

By and far best investment Ive made. I used to drive my husband nuts because Id be a fidgeting mess the last half hour of the movie trying not to miss important parts. Now I just turn this app on and *bam* I can actually focus on the movie the whole time. Even puts alerts to my watch so even better. Also I can guarentee all the 5 reviews arent fake as one person accused – its just that so many of us movie-goers had the same problem and this fixed it. Yes, it is paid but jeeze its expensive to keep watching movies and updating an app for every movie. And if you read more about the creator he mentions he has several people contributing – so yeah its paid but omg worth every cent. 10/10

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For the vast majority of users, I don’t think there’s anything worth getting worked up about. They’ll either say, Yeah, this new deal is worth it, and stick with the auto-enrollment, or they’ll spend a few minutes and go back into the MoviePass app and opt out, again. But a small percentage of users won’t notice. The emails may get filtered out; they won’t notice the charges on their banking account; whatever — and they’ll end up paying for a service they thought they had dropped, month after month. And if they don’t know that they’re enrolled, they won’t be using the benefits. This is where I think MoviePass is doing nothing short of stealing.

What do you think?