Yesterday ( December 19th, 2012 ) on the morning news TODAY Show Jenna Wolfe ( @JennaWolf ) had a short 3 minute segment talking about the trend for very long movies. You can see the video below. At the end of the segment Jenna mentions the RunPee app as a solution to the problem of needing to pee during the movie.
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What does that sort of publicity do for the RunPee app? Of course it’s difficult to say precisely but there’s no doubt that it provided a huge spike in downloads.
Here’s what the downloads on iOS looked like before the segment.
And here’s what the downloads looked like after the show.
It’s hard to read but that’s a 914% increase over the previous Wednesday. To be fair that can’t all be attributed to the TODAY Show. Since The Hobbit has come out app downloads have been running a bit higher than normal. But I think it’s safe to say that the publicity added at least 1,000 downloads to the norm.
Android downloads run consistently at about 10% of iOS downloads. Why? I have no idea. There are more Android devices out there so you would think that Android downloads would be higher. Apparently Androidians are reluctant to download apps. If that every equalizes then I stand to see a huge push in download numbers.
At any rate I made over $1,000 from the RunPee app yesterday – after Apple and Google get their 30%. Not bad for a day that I spend sitting in a theater re-watching The Hobbit in IMAX 3D.
What people are saying
about the RunPee app.
Brilliant idea with great information
I’ve been using RunPee for a few years now and it’s basically a requirement of going to the movies for me. The best part of course are the “pee times” that give you cues, synopses and times for when you can pee without missing the most important parts of the movie. There is also information about the credits- length, extras and if there are any extra scenes at the wayyy end. Super helpful to just know that it is or isn’t worth staying. There is a timer function that will buzz your phone when it’s a good time to pee. I also appreciate that the app is very conscientious about it being an app you use in a theater- dark background, all silent alarms etc. I will always enjoy the experience of the theater even if I could watch things at home- but I’ve even used it at home to check for things like after credit scenes or other information too.
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Apple App Store | Google Play Store
Download RunPee app
Oh, and if Peter Jackson is reading this: Please keep making LONG movies! It really helps my app download numbers. 🙂
Don’t miss your favorite movie moments because you have to pee or need a snack. Use the RunPee app (Androidor iPhone) when you go to the movies. We have Peetimes for all wide release films every week, including Wicked, Gladiator II, Red One, The Wild Robot and coming soon Moana 2, The Lord of the Rings: The War of the Rohirrim, Kraven the Hunter, Mufasa: The Lion King and many others. We have literally thousands of Peetimes—from classic movies through today’s blockbusters. You can also keep up with movie news and reviews on our blog, or by following us on Twitter @RunPee. If there’s a new film out there, we’ve got your bladder covered.
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