What a difference a TODAY makes

Yesterday ( December 19th, 2012 ) on the morning news TODAY Show Jenna Wolfe ( @JennaWolf ) had a short 3 minute segment talking about the trend for very long movies. You can see the video below. At the end of the segment Jenna mentions the RunPee app as a solution to the problem of needing to pee during the movie.

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The World’s Most Indispensable Movie App

The RunPee app tells you the best times to
run & pee during a movie
so you don't miss the best scenes.

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Read more about the RunPee app.

What does that sort of publicity do for the RunPee app? Of course it’s difficult to say precisely but there’s no doubt that it provided a huge spike in downloads.

Here’s what the downloads on iOS looked like before the segment.

And here’s what the downloads looked like after the show.

It’s hard to read but that’s a 914% increase over the previous Wednesday. To be fair that can’t all be attributed to the TODAY Show. Since The Hobbit has come out app downloads have been running a bit higher than normal. But I think it’s safe to say that the publicity added at least 1,000 downloads to the norm.

Android downloads run consistently at about 10% of iOS downloads. Why? I have no idea. There are more Android devices out there so you would think that Android downloads would be higher. Apparently Androidians are reluctant to download apps. If that every equalizes then I stand to see a huge push in download numbers.

At any rate I made over $1,000 from the RunPee app yesterday – after Apple and Google get their 30%. Not bad for a day that I spend sitting in a theater re-watching The Hobbit in IMAX 3D.

What people are saying
about the RunPee app.

Michael Linhart

July 30, 2023

My bladder thanks you so much!! App works great for telling u when and for how long you have a pee break! I didn’t use the timer function so the dialog in the movie was a great clue as to when to go. I also liked the info about each movie to know whether there was any extra scenes during or after the credits. Nothing worse than waiting for all the credits and then no extra scene.

View all reviews: Apple App Store | Google Play Store

     

Oh, and if Peter Jackson is reading this: Please keep making LONG movies! It really helps my app download numbers. 🙂

Dan Gardner

Creator and developer of the RunPee app. When something doesn’t work right in the app it’s pretty much his fault. 🙂

Aspiring author. Would like to finish his “Zombie Revelations” trilogy if he could break away for working on RunPee and the cottage he’s building for RunPee Mom.