An Interview with RunPee Mom

Dearest – RunPee Mom – enjoying a press day in Aruba.

Ginger “Sarcasm is my middle name” Gardner, AKA Dearest, best known here as RunPee Mom, is a staunch supporter and utterly crucial pillar to the RunPee enterprise. She sees movies every week – sometimes more than one film – and carries the ball for the business when the rest us of have to drop it. She most often gets Peetimes for the kiddie flicks, but is happy to see serious dramas, lighthearted comedies, and (almost) anything in between, as needed. RunPee Co-Creator Jill decided to highlight her important work and history with us.

Jilly: Hey, Dearest. Do you like seeing movies for work each week?

Ginger: I love it. It’s what I live for. Because I love movies, and enjoy providing a very good service for movie-goers. And I love to be proud of my son [RunPee Creator Dan] for having developed it, and I am proud of being a part of it.

J: What are your first memories of RunPee?

G: When my son told me he had this idea in his mind, I thought, “Well, I’m not going to discourage him. He sets his mind to something – it will happen. He takes kooky ideas and makes them great.” I remember the first movie I did Peetimes for: Drag Me to Hell. It was a nerve-wracking experience. I was not accustomed to watching a movie and writing. My learning curve was, “What makes a good Peetime?” I’ve now seen movies for RunPee all over the United States.

J: I remember you were the first person to think to get us real publicity for RunPee. What was your idea?

G: I remember on Saturday mornings I would listen to Leo Laporte’s AM radio show. I was addicted to listening to him – I loved his voice and his tips. He loves new things. I called Dan and told him to call LaPorte and they did an interview, and that was when NPR heard it and also called on Dan for an interview. It really took off when Dave Barry heard about RunPee and got involved. That was huge.

J: Lol, true. There even was a RunPee limerick posted on Dave Barry’s site. That was cool. What is your favorite part of this work?

G: Actually watching the movies – watching them with a critical eye. Not seeing movies just for pleasure, but for others to see my work. I try to do as good a job as possible, to provide a pleasurable experience. Truly, a critic should rate a movie based on the target audience. There are no movies out there for everybody. Sometimes I am at a total loss myself as to who the target audience is. Like with Moonlight, I walked out of there furious. Who was the audience? Then there is The Good Dinosaur. A really good little movie, but the critics slammed it for ‘having been done’. The target audience is CHILDREN, and for them it hasn’t been done. They are a new audience every year.

J: I know the professional critics are a “thing” with you. I like your reviews, and how you direct them at the audience who would most like the film in question. Besides those critics irking you, what would you say is the worst part of working for RunPee?

G: I can’t go run and pee during a movie. I have been known to make a two-minute run and come back in – I wait until I get a really good Peetime first.

J: What are your favorite movie genres?

G: Historical movies. But they can be frustrating because you know the true history, and they get it wrong. Take Braveheart. They took a lot of latitude with the real story, but I love it. I think Private Ryan is THE real historical movie to go see. It’s a damn fine piece of historical drama, even if it is fiction. I can watch about any doggone movie. They don’t make me cry – that never happens to me. Except recently The Shack made my heart clench – it was heart rending – I did get choked up in this one scene.

J: And your favorite movies?

G: I have quite an eclectic list. The Green Mile, Braveheart, Saving Private Ryan, Shawshank Redemption, Hacksaw Ridge, Signs, Fargo, Close Encounters, Lincoln, Monty Python and the Holy Grail, 12 Years a Slave, Thelma and Louise, Toy Story (all of them were extraordinary), Snow White, Cinderella. All of those are my top movies. And Wizard of Oz – wait, no, save that for RunPee Sis!

J: You can have it too. What would you like the future of RunPee to be?

G: Becoming more widely used throughout the world. I think there will be an increase in the number of downloads. It’s not a very old app – only 6 or 7 years – it’s not reached its peak. It’s exciting to see! I look forward to it becoming a household word. I expect that it will. I know it will have reached its peak when it becomes the final Jeopardy question – “The Category is Apps.”

J: We WERE an answer to a question on Who Wants to be a Millionaire? As I recall, the contestant got that one wrong. Poor dude. He should have known. 🙂 So, what would you like to tell people about RunPee?

G: RunPee was developed by a family, owned as a family-run operation. We saw all the movies and got this off the ground ourselves. We put our heart and soul into this. We’re no conglomerate. We take so much pride in the family business.

 

How RunPee Began – A Retrospective on Peter Jackson’s 2005 King Kong

    Peter Jackson, coming off the high of his fantastic Lord of the Rings saga, was permitted to make a really, really long love letter to Kong, King of Monster Mammals. His big ape movie went on and on and on…for 3 hours and 7 minutes. Dan and I sat there, holding it in…and talked about how we wanted to tell the waiting queue to pee during the vile, unnecessary Valley of the Bugs scene (you know the one, with the Andy-Serkis-slurping slugs. Seriously: gross, man).
    It was so agonizing to sit through this film, that we thought it would be great if there was a website telling people exactly when to run and pee in long movies, so no one would miss the good parts. Thus, the idea for RunPee was born. We owe a huge debt of gratitude to Peter Jackson and King Kong.
    But, is this a good movie?
    We’d have to say, cautiously, yes. It is assuredly an epic, often capturing the emotional spirit of the 1933 original. Aside from being wildly overindulgent and often tedious, it’s a credible ride. There are some moments of real heart, and the production values are top notch: Jackson clearly spared no expense. When things weren’t busy being disgusting, the island was super pretty. The dinosaurs were cool, and Kong himself looked amazing. Finally, a Kong that looked real, with expressions and nuance.
    The ape scenes with the girl are the best – sensitive and funny, well-acted and well-written.
    The Skull Island scenes, however, are uneven – while everything with Kong was great, the explorers lacked spark or likeability. In New York we get the same thing – the Central Park scenes with Kong and his girl are adorable, but the finale on the Empire State building is laborious. We wanted the giant gorilla to get it over with and die.
    In the end, it’s a bloated movie. The stuffing was overbaked, and the actors (besides Naomi Watts) didn’t bring anything to the buffet. Jack Black was a muddled mess, and Adrian Brody barely made a showing. No one else was memorable at all.
    It’s been my opinion that Jackson needed a firm editor with his material, to pare things down and keep the pacing tight. This was overkill – like no one wanted to be the one telling the successful Lord of the Rings director when to stop. There’s nothing wrong with a long movie – *Titanic* shows us how it’s done – but there wasn’t enough excitement or depth to fill out the running time. There is plenty of spectacle, and you can feel the loving hand behind this remake, but it’s basically a two hour film padded out to an excessive three. ‘Tis a pity, because this easily could have been an A film. But if it had been, there’d be no RunPee.
B-

What a difference a TODAY makes

Yesterday ( December 19th, 2012 ) on the morning news TODAY Show Jenna Wolfe ( @JennaWolf ) had a short 3 minute segment talking about the trend for very long movies. You can see the video below. At the end of the segment Jenna mentions the RunPee app as a solution to the problem of needing to pee during the movie.

Visit NBCNews.com for breaking news, world news, and news about the economy

What does that sort of publicity do for the RunPee app? Of course it’s difficult to say precisely but there’s no doubt that it provided a huge spike in downloads.

Here’s what the downloads on iOS looked like before the segment.

Before the TODAY Show

Before the TODAY Show

And here’s what the downloads looked like after the show.

After the TODAY Show

After the TODAY Show

It’s hard to read but that’s a 914% increase over the previous Wednesday. To be fair that can’t all be attributed to the TODAY Show. Since The Hobbit has come out app downloads have been running a bit higher than normal. But I think it’s safe to say that the publicity added at least 1,000 downloads to the norm.

Android downloads run consistently at about 10% of iOS downloads. Why? I have no idea. There are more Android devices out there so you would think that Android downloads would be higher. Apparently Androidians are reluctant to download apps. If that every equalizes then I stand to see a huge push in download numbers.

At any rate I made over $1,000 from the RunPee app yesterday – after Apple and Google get their 30%. Not bad for a day that I spend sitting in a theater re-watching The Hobbit in IMAX 3D.

Oh, and if Peter Jackson is reading this: Please keep making LONG movies! It really helps my app download numbers. 🙂

Android/iPhone apps

Get the RunPee mobile app for Android, iOS, or Windows7 mobile.

RunPee on Android RunPee on iOS RunPee on Windows Mobile 7

The RunPee app does much, much, more than just tell you the best time to run and pee without missing anything. You’ll also be able to:

  • Constantly be updated with Peetimes for the latest movies. (Updated every Friday afternoon, and often Thursday nights.)
  • Use our Built in Timer that gives you vibration alerts when Peetimes are coming up.
  • Discover if there’s anything after the end credits – a favorite bonus!
  • Use the Running Late feature, where we describe the 1st three minutes of the film.
  • Read our own movie reviews.
  • Get the latest critic and audience scores from RottenTomatoes.com
  • Read movie details on IMDb.com.
  • Post a movie review to Twitter without typing anything.
  • See 3D ratings by other RunPee users.
  • Quick and easy check-in with your friends on Twitter or Facebook.

 

 

m.RunPee.com – for feature phones and Blackberry

For those of you who don’t have a smart phone . . . what in the world are you waiting for? These things are awesome. But, anyway, don’t fret. You can still use RunPee. Just visit m.RunPee.com using your phones browser, and you’ll get access to all the essentials.

And we’re really sorry, but there isn’t a Blackberry version. Don’t blame us. It’s a real pain in the butt to make Blackberry apps.

Awards

There’s not exactly a lot of awards out there for the best mobile application to help someone pee. But we’ve done fairly well for ourselves by winning an award or two.

RunPee.com got NETTED by the Webbys: The Best User-Generated Strategic Guide To Optimal Movie Pee-Break Moments Ever.
iPhoneApps.Oreilly.com named the RunPee iPhone app a top pick! Thanks guys.

In the news

RunPee news coverage has been frankly phenomenal. I am grateful and appreciative for all the props, and would like to say thank you to everyone who called RunPee genius. And brilliant. 🙂

Check out the video review of the RunPee iPhone app by TapCritic – 4:28 minutes long. He shows you how to use the RunPee application in each step. I couldn’t have done it better. 🙂

Featured

VanityFair magazine had an interview with Rashida Jones who confessed that RunPee was her favorite app! RashidaJones_VanityFair

Did a 3 1/2 minute audio review of the app, again.  NPR

 

 

 

Entrepreneur MagazineEntrepreneur Magazine – When Nature Calls RunPee.com lets you, well, you know, during movies.

This article does a great job of recounting how the idea of RunPee.com evolved from a desperate need to pee to an international media sensation.


CTVTake A Bathroom Break Like James Bond With The RunPee App

Yes, you to can be James Bond cool with the iPhone app. I love it! 🙂

TV News Spots about RunPee

RunPee.com on the MSNBC Today ShowRunPee was on the Today Show! Hoda and Cathy Lee had good things to say about RunPee.com and the app on live on television, posted at the MSNBC Today Show.The clip is about 10 minutes and 50 seconds into the video, and they discuss the new Harry Potter movie and how to find your PeeTimes on the website. They are pretty cute about RunPee in this clip, and it was wonderful to see the Today Show giving us a plug. People saw this over their morning coffee, and Tweeted about it to alert me about what was going on. I was even able to catch the end of it live. How neat is that?

ReelzChannel TV interviewThe Los Angeles ABC News ReelzChannel did an interview with me in person! Filmed in the appropriate confines of a men’s room at a movie theater. The spot is 2:20 minutes long and is nicely edited with scenes from King Kong – the movie that started it all – and Star Trek. The news spot does a great job of showing off the site and pimping the soon to be available [ed note – NOW AVAILABLE] RunPee iPhone app.

HBO Hard KnocksJordan Palmer, backup quarterback of the Cincinnati Bengals and one of the partners at RockSoftware, talks about RunPee during an episode of HBOs Hard Knocks. Jordan is younger brother Carson Palmer – shown in the image to the left. There’s also a short bit from the Bengals head coach Marvin Lewis.I partnered with RockSoftware to create the iPhone and Android app for RunPee.

Molly Woods reports on RunPee.com, et al.I totally come across as a tech geek on TV. Which is okay. I mean, I am one, right? Molly Woods, a CNET Editor, reviews RunPee.com on the Daily BUZZ report– it’s up at the very end of a 4 minute video.I just want to point out that Molly slams Microsoft/Zune, AT&T, Apple, Martha Stewart, Nokia/OVI, and Circuit City before calling RunPee.com “The most helpful website on earth.” What makes that so perfect is that I worked for the Microsoft XBox team back when we were creating the first Zune player. BooYah, take that Microsoft!

Orlando WKMGChannel WKMG in Orlando invited me down to the studios to film an interview. Check out the results. Not bad! Too bad they didn’t have a makeup artist around to make me look a little better.

Who Wants To Be A MillionaireDo you want to be a millionaire? If so then it helps to know what the RunPee iPhone app is for. At least on this particular contest of Who Wants To Be A Millionaire. I let the contestant know that, if it had been me, I wouldn’t have believed Tom DeLay either. 🙂

  • Fox2News.com in St. Louis did a nice 1:43 minute piece on RunPee.com. Thanks for talking about the iPhone app! It’s now out!
  • Here is the Seattle Fox news clip that was picked up by news stations across the entire USA. Click on the photo to watch their take – it’s an awesome piece! Seattle Fox News on RunPee. Thanks, guys!

Radio Podcasts about RunPee

net@nightI was invited to talk about RunPee.com on the net@night show with Amber MacArthur, and Leo Laporte. I’m on at around the 25 minute mark and talk for about 10 minutes. Of course I pimp Flex bigtime during the interview. I’m not sure if Leo knows exactly what Flex is. Maybe they’ll have me back on there someday just to talk about Flex. :)I love what Leo says at the very end after I had gotten off the phone, “This is how the web was, originally.”So Leo was my very first RunPee Interview and he got the total scoop.

NPRNPR followed fast on his heels with me on All Things Considered. RunPee has been talked up on NPR a few times, including being made into a limerick on their Wait, Wait, Don’t Tell Me show – here is the RunPee Limerick(about a minute into the radio show)NPR did a 4 minute interview with me on All Things Considered. I suggest reading the comments. Quite a dichotomy going on between the NPR listeners.

Reviews of the iPhone RunPee Application

  • Wired (UK) – We LOVE Wired! RunPee got Wired!!! My favorite line is, “Quite frankly, this is genius.” I couldn’t agree more 🙂
  • Mobile Magazine – Timed Offline Alerts with RunPee Movie App Update
  • Gizmodo – Top 50 must have iPhone apps. Liking the Giz love!
  • LifehackerWe are on the COVER! “The creators are also working on more features that will be rolling out “every few weeks,” including a friendly vibrate reminder to alert you a few minutes before a RunPee time”
  • Mashable – WOW! On the FRONT PAGE! They say, “It’s a rare find: an iPhone app that’s both useful and hilarious. RunPee, an existing website that launched its iPhone app today, checks both those boxes”
  • Gizmodo – “RunPee, that great website that tells you precisely the best time to run and pee during a movie so you don’t miss anything good, has taken the next step and released an iPhone app for quick reference”
  • ABC News – “Approved by Apple’s App store earlier this week, RunPee (yes, really) promises to be the small-bladdered moviegoer’s best friend”
  • 148apps.com – The RunPee is golden!
  • Washington DC Examiner – “There are useful websites. There are REALLY useful websites. And then there’s the pinnacle. The apex. The veritable apogee of all that’s good and wonderful on the interwebs – RunPee.com”
  • Killer Startups – “I find this a very novel and convenient app. …a fresh idea and concept if I ever saw one…an original concept that deserves to gain traction”
  • The Detroit News – “…the iPhone app is well-thought. Its yellow and off-white text on a black background isn’t likely to get you tossed (or to get popcorn tossed at you)”
  • FindMySoft.com – “From the “useful web services for the moviegoer” section in our filling cabinet we have an interesting update to report about RunPee… the site has released a dedicated iPhone app, just as you have asked”
  • BellaOnline.com Entertainment News – “Florio received tons of inquiries from iPhone users at RunPee.com who wanted this very tool, something seemingly small that makes a big difference”
  • Reformed Chicks Blabbing (BeliefNet.com)- “…And it’s only $0.99! How cool is that?”
  • The Dirty – “It has all the big movies in the theatres. You can just search for ‘RunPee’ at the AppStore”
  • Terry White’s Tech Blog Iphone app of the Week: “Sometimes I run across an app or someone shows me an app that like a train crash, I just can’t look away from”
  • iPhone Tips and Tricks – “RunPee…has taken the next step and released an iPhone app for quick reference”
  • SpillaGlassofWater.com – iPhone App of the Week: “…it’s a goofy, fun, but actually useful app that is pretty apt for movie-goers who have impossible bladders”
  • TimTech’s News – “After the tens of thousands of apps that have gone through Apple’s iTunes store, we didn’t think we could find one that would surprise us this much”
  • SmartPlanet – “…an Internet sensation…pure genius” – make sure to check out this humorous interview all about Dan Florio, his nude modeling, and RunPee
  • AllMyFaves.com – Their tagline is, “This is what you will find on this blog, only the Creme de La Creme of the Internet”
  • ShakTronics – “This is definitely an idea whose time has come, and this guy deserves to make a fortune for this brilliant app”
  • CNET News – “it is clear that in a world of so many iPhone apps of questionable use, RunPee surely defines indispensibility”
  • MacNewsWorld – “For moviegoers touting extra-large sodas, intelligence on when the best time to step out for a minute or two is a valuable commodity. Yes, there’s an app for it”
  • TechNewsLine
  • DigiDose.com – “…the Run Pee app – either something extremely absurd or the best thing to happen to the iPhone since the iPhone”
  • iPhoneNewsWeb
  • CNET Australia – Calls RunPee Mobile an “essential iPhone app for moviegoers” ..and they call us “cheeky,” which we like a lot
  • InfinityTricks – “an ingenious iPhone /iPod touch app”
  • Technology Expert – “RunPee Mobile also also tells you which movies have extra scenes after the credits (so you don’t have to hang around after every movie just in case)”
  • MacTalk.com.au – Sounds like these guys have a lot of fun hanging around and reviewing apps together. ( podcast review )

Reviews of the Android RunPee Application

Vlogs and YouTube Videos Reviewing RunPee

RunPee.com on Cool ClicksThe Click Report, WSIL TV, Southern Illinois

RunPee.com on AwesomeologyAwesomeology – “My new favorite site, RunPee.com…I had an idea for this a while back, but these guys stepped up and knocked it out of the park”

T-spotT Spot Video 2: When You Have to Go (You have to go)
T Spot has fun reviewing the disgusting, yet essential, service that RunPee provides.

  • Channel Flip – These guys had a whole lot of fun with the whole RunPee idea, plus did a great job explaining how to use the service. We love it! More, please
  • Tap Critic – This video about the RunPee App made the front page of Digg. The FRONT PAGE. We were thrilled. Never been there before, but we hope to see it again. [Note: you don’t have to scroll the app as much as this guy does. We think he’s a little scroll-crazy]

Newspapers and Magazines

Pregnancy MagazinePregnancy MagazineCan there be a more appropriate magazine than Pregnancy & Newborn to talk about RunPee.com? I don’t think so!

Chicago Tributne[ Chicago Tribune description here]

Pregnancy Magazine[description here]

RunPee in United Airlines in flight magazineUnited Airlines in flight magazine

  • Wall Street Journal
  • Health Magazine

News and Blog Posts about RunPee

There are way too many blog/news posts for me to list. I’ll probably never even see a tenth of them. But here is a list of a few I’ve read:

Oreilly, best appiPhoneApps.Oreilly.com named the RunPee iPhone app a top pick! Thanks guys.


YummyMummyYummyMummyClub.ca – Amber Mac tells a nice story about how RunPee helped make watching Avatar a more enjoyable experience. It is 2 hours and 40 minutes long. Most people are going to need RunPee.com for such a long movie.


AntHill newsAntHill was nice enough to write about RunPee.com and even mention the mobile version of the site – something most people overlook. Thanks guys.


NYDailyNews.comNYDailyNews.com has some nice works to say about RunPee: an app our female friends fawn over . . . Very cool. RunPee is fawnable! Maybe soon someone will write that women swoon over RunPee. 🙂


MightBrandBlog
MightyBrandBlog.com has a wonderful interview with me about how we manage social media here at RunPee.com.


How Stuff WorksHow to de-squirm a movie. Only HowStuffWorks.com could come up with that angle. I love it. 🙂


NETTED, by the WebbysRunPee.com got NETTED by the Webbys: The Best User-Generated Strategic Guide To Optimal Movie Pee-Break Moments Ever.


RunPee Radio Interviews (with no podcasts)

I do radio interviews pretty much every day – sometimes three a day! I know I’ve forgotten to write most of these down, but I do appreciate every single one of these stations and their hosts for helping spread the good word about RunPee:

RunPee International

We enjoy finding RunPee reviews posted in languages other than English. Here are a few we’ve found, with some translated by Google. By late Fall 2009 we plan to have our web redesign readable in all languages around the world for our wonderful international RunPee fans.

WKMG