An Interview with RunPee Mom

Dearest – RunPee Mom – enjoying a press day in Aruba.

Ginger “Sarcasm is my middle name” Gardner, AKA Dearest, best known here as RunPee Mom, is a staunch supporter and utterly crucial pillar to the RunPee enterprise. She sees movies every week – sometimes more than one film – and carries the ball for the business when the rest us of have to drop it. She most often gets Peetimes for the kiddie flicks, but is happy to see serious dramas, lighthearted comedies, and (almost) anything in between, as needed. RunPee Co-Creator Jill decided to highlight her important work and history with us.

Jilly: Hey, Dearest. Do you like seeing movies for work each week?

Ginger: I love it. It’s what I live for. Because I love movies, and enjoy providing a very good service for movie-goers. And I love to be proud of my son [RunPee Creator Dan] for having developed it, and I am proud of being a part of it.

J: What are your first memories of RunPee?

G: When my son told me he had this idea in his mind, I thought, “Well, I’m not going to discourage him. He sets his mind to something – it will happen. He takes kooky ideas and makes them great.” I remember the first movie I did Peetimes for: Drag Me to Hell. It was a nerve-wracking experience. I was not accustomed to watching a movie and writing. My learning curve was, “What makes a good Peetime?” I’ve now seen movies for RunPee all over the United States.

J: I remember you were the first person to think to get us real publicity for RunPee. What was your idea?

G: I remember on Saturday mornings I would listen to Leo Laporte’s AM radio show. I was addicted to listening to him – I loved his voice and his tips. He loves new things. I called Dan and told him to call LaPorte and they did an interview, and that was when NPR heard it and also called on Dan for an interview. It really took off when Dave Barry heard about RunPee and got involved. That was huge.

J: Lol, true. There even was a RunPee limerick posted on Dave Barry’s site. That was cool. What is your favorite part of this work?

G: Actually watching the movies – watching them with a critical eye. Not seeing movies just for pleasure, but for others to see my work. I try to do as good a job as possible, to provide a pleasurable experience. Truly, a critic should rate a movie based on the target audience. There are no movies out there for everybody. Sometimes I am at a total loss myself as to who the target audience is. Like with Moonlight, I walked out of there furious. Who was the audience? Then there is The Good Dinosaur. A really good little movie, but the critics slammed it for ‘having been done’. The target audience is CHILDREN, and for them it hasn’t been done. They are a new audience every year.

J: I know the professional critics are a “thing” with you. I like your reviews, and how you direct them at the audience who would most like the film in question. Besides those critics irking you, what would you say is the worst part of working for RunPee?

G: I can’t go run and pee during a movie. I have been known to make a two-minute run and come back in – I wait until I get a really good Peetime first.

J: What are your favorite movie genres?

G: Historical movies. But they can be frustrating because you know the true history, and they get it wrong. Take Braveheart. They took a lot of latitude with the real story, but I love it. I think Private Ryan is THE real historical movie to go see. It’s a damn fine piece of historical drama, even if it is fiction. I can watch about any doggone movie. They don’t make me cry – that never happens to me. Except recently The Shack made my heart clench – it was heart rending – I did get choked up in this one scene.

J: And your favorite movies?

G: I have quite an eclectic list. The Green Mile, Braveheart, Saving Private Ryan, Shawshank Redemption, Hacksaw Ridge, Signs, Fargo, Close Encounters, Lincoln, Monty Python and the Holy Grail, 12 Years a Slave, Thelma and Louise, Toy Story (all of them were extraordinary), Snow White, Cinderella. All of those are my top movies. And Wizard of Oz – wait, no, save that for RunPee Sis!

J: You can have it too. What would you like the future of RunPee to be?

G: Becoming more widely used throughout the world. I think there will be an increase in the number of downloads. It’s not a very old app – only 6 or 7 years – it’s not reached its peak. It’s exciting to see! I look forward to it becoming a household word. I expect that it will. I know it will have reached its peak when it becomes the final Jeopardy question – “The Category is Apps.”

J: We WERE an answer to a question on Who Wants to be a Millionaire? As I recall, the contestant got that one wrong. Poor dude. He should have known. 🙂 So, what would you like to tell people about RunPee?

G: RunPee was developed by a family, owned as a family-run operation. We saw all the movies and got this off the ground ourselves. We put our heart and soul into this. We’re no conglomerate. We take so much pride in the family business.

 

What a difference a TODAY makes

Yesterday ( December 19th, 2012 ) on the morning news TODAY Show Jenna Wolfe ( @JennaWolf ) had a short 3 minute segment talking about the trend for very long movies. You can see the video below. At the end of the segment Jenna mentions the RunPee app as a solution to the problem of needing to pee during the movie.

Visit NBCNews.com for breaking news, world news, and news about the economy

What does that sort of publicity do for the RunPee app? Of course it’s difficult to say precisely but there’s no doubt that it provided a huge spike in downloads.

Here’s what the downloads on iOS looked like before the segment.

Before the TODAY Show

Before the TODAY Show

And here’s what the downloads looked like after the show.

After the TODAY Show

After the TODAY Show

It’s hard to read but that’s a 914% increase over the previous Wednesday. To be fair that can’t all be attributed to the TODAY Show. Since The Hobbit has come out app downloads have been running a bit higher than normal. But I think it’s safe to say that the publicity added at least 1,000 downloads to the norm.

Android downloads run consistently at about 10% of iOS downloads. Why? I have no idea. There are more Android devices out there so you would think that Android downloads would be higher. Apparently Androidians are reluctant to download apps. If that every equalizes then I stand to see a huge push in download numbers.

At any rate I made over $1,000 from the RunPee app yesterday – after Apple and Google get their 30%. Not bad for a day that I spend sitting in a theater re-watching The Hobbit in IMAX 3D.

Oh, and if Peter Jackson is reading this: Please keep making LONG movies! It really helps my app download numbers. 🙂

A Conversation with RunPee Fans

You know what I love about RunPee fans? They are so nuts about my wacky app. I think everyone can agree that it’s about the most bizarre, some say genius, idea to come along in a long time. And some fans, some call them fanatics, just love to hoot and holler about it. And to you fans I am eternally grateful. The app is free and is basically a money losing business when you consider all of the money I spend on movie tickets. But it’s a labor of love to be able to give something to so many people. And who knows, maybe some day RunPee will earn its keep.

Speaking of fanatics. Here’s an example of a conversation I had with a couple of young ladies who discovered the RunPee app this weekend.

Awards

There’s not exactly a lot of awards out there for the best mobile application to help someone pee. But we’ve done fairly well for ourselves by winning an award or two.

RunPee.com got NETTED by the Webbys: The Best User-Generated Strategic Guide To Optimal Movie Pee-Break Moments Ever.
iPhoneApps.Oreilly.com named the RunPee iPhone app a top pick! Thanks guys.