Movie Spoiler Etiquette – For Avengers Endgame and Beyond

As #FirstWorldProblems go, this one is a biggie: don’t spoil an entertainment experience for others.

If you don’t watch a movie/TV show on opening night you’re taking a huge risk of being spoiled, due to the ubiquity of social media. There are two sides of this to consider: what responsibility lies with the person getting spoiled, and what responsibility lies with the person who does the spoiling?

The heartless person would say:

It’s all on you: if you don’t want to be spoiled, then watch it opening night, or crawl under a rock until you do.

But consider something like Avengers: Endgame. There simply aren’t enough theater seats for every fan to see the opening show, or possibly even on opening weekend at all. So at what point is it ethical for someone to tweet about the fate of our beloved characters?

Quick Aside on Analytics

Movie	Opening weekend %
Jurassic World	38%
Captain Marvel	36%
Infinity War	33%
Deadpool 2	31%
Ant-Man/Wasp	30%
Solo	25%
MI-Fallout	25%
Aquaman	23%
Black Panther	19%
Incredibles	16%

Here is a breakdown of the most popular movies in the RunPee database over the past year and what percentage of RunPee fans — we don’t have users — saw the movie on the opening weekend of its release. (I would project that #AvengersEndgame is going to break 40%.)

Each person has to decide for themselves when it’s appropriate to share spoilers. I would urge restraint. It’s easy enough to express excitement at the outcome without revealing critical spoilers, at least for a few days.

But you really want to share your excitement!

On the other hand, it’s exciting to share this experience as soon as possible, with as many people as possible.  No one is going to see the public premier of  #AvengersEndgame by accident.  Everyone who got tickets had to go out of their way to know when tickets went on sale and planned everything so they could be there. Why should they then sacrifice their excitement for those who clearly don’t want it as much? Now those who aren’t there opening night are spoiling the fun of those who are.

If you see #AvengersEndgame opening night when do you think it’s ethical for you to tweet the fate of the characters? #HulkNoLikeSpoilers #DontSpoilTheEndgame https://t.co/gaoiL65rZm

What people are saying
about the RunPee app.

LBeeCat, 05/27/2022

Movie Watching Must Have!!

I go feral for this app. I love it so much and I wish everyone knew about it and used it. It is incredibly useful and I would be devastated if this app ever disappeared. Things I love: 1) the pee times! It’s so handy to know the best time to go and then read the synopsis of what’s happening while I’m gone. I never have to worry about missing the good bits! 2) knowing if there is a post-credits scene or not. This might be my fav feature because I would have missed out on some pretty critical scenes if it weren’t for RunPee. 3) the movie review and viewer rankings. This info has made me watch some movies that I normally wouldn’t and it’s nice seeing things outside of my usual scope. 4) that it’s a small family run business. I love shopping small and it really does feel like I’m part of the RunPee family! If you reach out to them, Dan will personally respond to you and he is so warm and helpful. GET THIS APP AND THEN SUBSCRIBE! It is absolutely worth it and you’ll be using it again and again!

View all reviews
Apple App Store | Google Play Store

Download RunPee app

     

— RunPee (@RunPee) April 18, 2019

I’ll be there opening night — it’s my job — and I feel the same urge to express my excitement for the outcome. However, I want to respect those who can’t see it opening night.

With that in mind I offer this pledge:

I pledge not to reveal any critical spoilers from #AvengersEndgame until after opening weekend. #HulkNoLikeSpoilers #DontSpoilTheEndgame

(Please retweet if you support it.) pic.twitter.com/WMJPsVe6CN

— RunPee (@RunPee) April 18, 2019

Let’s be fair, the gloves come off once the work week starts after opening weekend. You want to be able to go to work and discuss the outcome with your co-workers, friends, whoever, without worrying about someone in earshot getting upset about being spoiled.

(Although please don’t start a conversation with: can you believe *character name* died? First, ask if they’ve seen Endgame.)

It would be disrespectful of someone to expect you and your friends to contain your excitement for their sake. At this point they should be wearing noise canceling headphones if they care enough about being spoiled, but couldn’t see Endgame on opening weekend.

I would love to hear what you think. Share your thoughts in the comments down below or on Twitter.

Movie Review – Guardians Of The Galaxy – The Marvel Movie that Changed Everything

Avengers Endgame Tickets Selling for $9,199 on Ebay as MCU Fans Lose Their Minds

Learn More About The RunPee App