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Movie Spoiler Etiquette – For Avengers Endgame and Beyond

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Dan Gardner Avatar
Dan Gardner

As #FirstWorldProblems go, this one is a biggie: don’t spoil an entertainment experience for others.

If you don’t watch a movie/TV show on opening night you’re taking a huge risk of being spoiled, due to the ubiquity of social media. There are two sides of this to consider: what responsibility lies with the person getting spoiled, and what responsibility lies with the person who does the spoiling?

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The heartless person would say:

It’s all on you: if you don’t want to be spoiled, then watch it opening night, or crawl under a rock until you do.

But consider something like Avengers: Endgame. There simply aren’t enough theater seats for every fan to see the opening show, or possibly even on opening weekend at all. So at what point is it ethical for someone to tweet about the fate of our beloved characters?

Quick Aside on Analytics

Movie Opening
weekend %
Jurassic World 38%
Captain Marvel 36%
Infinity War 33%
Deadpool 2 31%
Ant-Man/Wasp 30%
Solo 25%
MI-Fallout 25%
Aquaman 23%
Black Panther 19%
Incredibles 16%

Here is a breakdown of the most popular movies in the RunPee database over the past year and what percentage of RunPee fans — we don’t have users — saw the movie on the opening weekend of its release. (I would project that #AvengersEndgame is going to break 40%.)

Each person has to decide for themselves when it’s appropriate to share spoilers. I would urge restraint. It’s easy enough to express excitement at the outcome without revealing critical spoilers, at least for a few days.

But you really want to share your excitement!

On the other hand, it’s exciting to share this experience as soon as possible, with as many people as possible.  No one is going to see the public premier of  #AvengersEndgame by accident.  Everyone who got tickets had to go out of their way to know when tickets went on sale and planned everything so they could be there. Why should they then sacrifice their excitement for those who clearly don’t want it as much? Now those who aren’t there opening night are spoiling the fun of those who are.

I’ll be there opening night — it’s my job — and I feel the same urge to express my excitement for the outcome. However, I want to respect those who can’t see it opening night.

With that in mind I offer this pledge:

Let’s be fair, the gloves come off once the work week starts after opening weekend. You want to be able to go to work and discuss the outcome with your co-workers, friends, whoever, without worrying about someone in earshot getting upset about being spoiled.

(Although please don’t start a conversation with: can you believe *character name* died? First, ask if they’ve seen Endgame.)

It would be disrespectful of someone to expect you and your friends to contain your excitement for their sake. At this point they should be wearing noise canceling headphones if they care enough about being spoiled, but couldn’t see Endgame on opening weekend.

I would love to hear what you think. Share your thoughts in the comments down below or on Twitter.

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Learn More About The RunPee App

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Comments

4 responses to “Movie Spoiler Etiquette – For Avengers Endgame and Beyond”

  1. Jill Florio Avatar
    Jill Florio

    I always keep my mouth shut until I learn who has seen what. I STILL ask permission to talk about Infinity War. No joke.

    Reply
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  3. Avatar
    Anonymous

    First, I ask if they have seen the movie. THEN I at least make sure to keep my voice down while discussing spoilery stuff. My work is becoming a mess every Monday, as people talk spoilers on GOT at the highest volume possible! I go to bed early because I have a long commute AND I work early, so I don’t stay up Sunday nights to watch GOT – I watch it on Monday. So if you are talking spoilers, be mindful of what you are saying in earshot of everyone else, and respectfully take your conversation elsewhere if asked. 🙂

    Reply
    1. Dan Gardner Avatar
      Dan Gardner

      You are a good person! 🙂

      Reply

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