Yesterday ( December 19th, 2012 ) on the morning news TODAY Show Jenna Wolfe ( @JennaWolf ) had a short 3 minute segment talking about the trend for very long movies. You can see the video below. At the end of the segment Jenna mentions the RunPee app as a solution to the problem of needing to pee during the movie.
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What does that sort of publicity do for the RunPee app? Of course it’s difficult to say precisely but there’s no doubt that it provided a huge spike in downloads.
Here’s what the downloads on iOS looked like before the segment.
And here’s what the downloads looked like after the show.
It’s hard to read but that’s a 914% increase over the previous Wednesday. To be fair that can’t all be attributed to the TODAY Show. Since The Hobbit has come out app downloads have been running a bit higher than normal. But I think it’s safe to say that the publicity added at least 1,000 downloads to the norm.
Android downloads run consistently at about 10% of iOS downloads. Why? I have no idea. There are more Android devices out there so you would think that Android downloads would be higher. Apparently Androidians are reluctant to download apps. If that every equalizes then I stand to see a huge push in download numbers.
At any rate I made over $1,000 from the RunPee app yesterday – after Apple and Google get their 30%. Not bad for a day that I spend sitting in a theater re-watching The Hobbit in IMAX 3D.
What people are saying about the RunPee app.
Movie Watching Must Have!!
I go feral for this app. I love it so much and I wish everyone knew about it and used it. It is incredibly useful and I would be devastated if this app ever disappeared. Things I love: 1) the pee times! It’s so handy to know the best time to go and then read the synopsis of what’s happening while I’m gone. I never have to worry about missing the good bits! 2) knowing if there is a post-credits scene or not. This might be my fav feature because I would have missed out on some pretty critical scenes if it weren’t for RunPee. 3) the movie review and viewer rankings. This info has made me watch some movies that I normally wouldn’t and it’s nice seeing things outside of my usual scope. 4) that it’s a small family run business. I love shopping small and it really does feel like I’m part of the RunPee family! If you reach out to them, Dan will personally respond to you and he is so warm and helpful. GET THIS APP AND THEN SUBSCRIBE! It is absolutely worth it and you’ll be using it again and again!
View all reviews: Apple App Store | Google Play Store
Oh, and if Peter Jackson is reading this: Please keep making LONG movies! It really helps my app download numbers. 🙂
Don’t miss your favorite movie moments because you have to pee or need a snack. Use the RunPee app (Androidor iPhone) when you go to the movies. We have Peetimes for all wide release films every week, including Fall Guy, The Ministry of Ungentlemanly Warfare, Civil War and coming soon Kingdom of the Planet of the Apes, IF, Furiosa: A Mad Max Saga and many others. We have literally thousands of Peetimes—from classic movies through today’s blockbusters. You can also keep up with movie news and reviews on our blog, or by following us on Twitter @RunPee. If there’s a new film out there, we’ve got your bladder covered.
Creator and developer of the RunPee app. When something doesn’t work right in the app it’s pretty much his fault. 🙂
Aspiring author. Would like to finish his “Zombie Revelations” trilogy if he could break away for working on RunPee and the cottage he’s building for RunPee Mom.
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