FOR IMMEDIATE RELEASE
Major Upgrade to Popular Movie Companion iPhone App Provides Relief without Rudeness
Subject of press release: Major upgrade to the iPhone application for the bladder-relieving movie website RunPee.com, adding discrete vibration and local data storage.
Concept and website
Contact: Dan Florio
Address: Los Angeles, California
Mobile Application Development: RockSoftware.com
URL: http://blog.runpee.com/news [links for the phenomenal media coverage on RunPee.com]
Los Angeles, CA – RunPee.com, the next best thing to a pause button at the movies, has an iPhone application you can download, reminding you when it’s “safe” to head to restrooms during current cinema flicks. A major upgrade unveiled now vibrates when it’s time to make a movie break, and also offers local data storage for both iPhone and iTouch users.
The RunPee Mobile iPhone Upgrade Includes:
- Local Storage: the app now has the ability to store data so that it can be accessed while offline. If you own an iTouch, or if you think you’ll be out of cell phone range at the the movie theater, you simply browse to the movie that you plan to see – while still connected – and that data will be available to you later if you are offline.
- Timer vibration: the timer will now automatically vibrate the phone before each PeeTime in a movie. No need to whip out your iPhone in the screening room AT ALL.
- “What’s Hot” button displaying choice movies from week-to-week.
- RunPee Updates Twitter Feed showing recently added PeeTimes and other news for app users on the go.
- Soon the iPhone app will offer support for many other languages just as the website now does.
This upgrade is free to everyone already owning the RunPee Mobile application on the iPhone and iTouch. New app purchases at iTunes cost only 1.99.
Dan Florio, owner and creator of RunPee.com, says, “iPhone users have been worried about having to take their phones out in the screening room to track upcoming PeeTimes. Even though the touch screen is mostly black, it’s still been an etiquette issue. Now we’ve totally solved that problem. No one has to actually pull the phone from their pocket until they hit the lobby or the restroom!”
Florio created the website – partnering with RockSoftware to produce the mobile apps – to help people enjoy their movie going experience, quipping, “Because a bladder is a terrible thing to hold.”
The upgraded iPhone app starts a countdown, once set at the start of a film, to cue the movie-goer when PeeTimes begin. Before each PeeTime, the phone will vibrate, quietly letting the viewer know it’s time to get up and “head for the head.” The local storage update will also let iTouch users, and offline phone users, know when to get up and go.
Once in the restroom (or at the concession stand), the viewer can view the “spoiler” to find out what is happening on-screen. No more asking, “What did I miss?” or wondering if you left during a serious plot reveal.
For more information, contact Dan Florio [http://blog.runpee.com/contact] or visit RunPee.com and the blog.runpee.com
Screen shots are free to use.
|Cues for a movie.|
|New info page|
|Example of an alert that displays when the timer is running and it comes to a PeeTime.|
|User setting to determine how many minutes before each PeeTime the vibration/alert should be displayed. Since PeeTimes are approximate I would suggest at least a 2 minute offset. This way if a user did intend to use this PeeTime they could go to the theater exit and wait for the cue to happen and thus get a head start.|
|Example of the timer running.|
|New updates section where users can check for RunPee news: new PeeTimes, updates, etc.|
Co-Creator of RunPee, Chief of Operations, Content Director, and Managing Editor. RunPee Jilly likes galaxy-spanning sci fi, superhero sagas, fantasy films, YA dystopians, action thrillers, chick flicks, and zany comedies, in that order…and possesses an inspiringly small bladder. In fact, that little bladder sparked the creation of RunPee. (Good thing she’s learned to hold it.)