State of the RunPee – Will RunPee.com make it big?

This week I’ve been thinking a lot about the future of RunPee. RunPee has gotten lots of press coverage. Google Analytics informs me that incoming traffic is coming from almost 3,000 different sources. That’s pretty good. This coming week I have a handful of radio interviews to do in locations around the world. And there should be one TV spot on the ReelzChannel. So the word continues to spread although not at the pace of a few weeks ago.

When the iPhone app is released – hopefully within a week or two – it will generate another round of buzz and hopefully lots of downloads.

Eventually the press coverage for RunPee will die down. I’m curious to see how traffic at the website will respond at that point. There is no doubt that RunPee is a viral idea but it isn’t viral in the same way as, for instance, a funny video on YouTube. Once you see the video you tell your friends – making it viral – but very few come back to see video again.

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RunPee is different. It’s a curious and funny website to check out. But there is a good reason for some of the people to return. At its core RunPee is a tool: a tool to help you enjoy your movie going experience.

In truth almost everyone who goes to the movies can benefit from using it. You’ll not only find out when the best times are to RunPee but also if there is an extra scene at the end of the movie. Plus for some movies you’ll find the times that are definitely not good to RunPee – see Star Trek, Kirk on the ice planet at the 1:10 mark. And the PeeTimes can of course be used to make runs to the concession stand as well. Our RunPee FAQs say it all.

Over time I expect that people will tell their friends and family about RunPee, spreading the news via word of mouth, thus growing the user base. At the same time others that already use the site will simply forget about it for whatever reason. Hopefully the influx is greater than the outflow.

What do you think? Will RunPee simply continue to grow as more people make it a part of their movie going experience or will it suffer from user attrition and fade away? I’ll be seeing movies and adding PeeTimes either way.