Movie Spoiler Etiquette – For Avengers Endgame and Beyond

As #FirstWorldProblems go, this one is a biggie: don’t spoil an entertainment experience for others.

If you don’t watch a movie/TV show on opening night you’re taking a huge risk of being spoiled, due to the ubiquity of social media. There are two sides of this to consider: what responsibility lies with the person getting spoiled, and what responsibility lies with the person who does the spoiling?

The heartless person would say:

It’s all on you: if you don’t want to be spoiled, then watch it opening night, or crawl under a rock until you do.

But consider something like Avengers: Endgame. There simply aren’t enough theater seats for every fan to see the opening show, or possibly even on opening weekend at all. So at what point is it ethical for someone to tweet about the fate of our beloved characters?

Quick Aside on Analytics

Movie Opening
weekend %
Jurassic World 38%
Captain Marvel 36%
Infinity War 33%
Deadpool 2 31%
Ant-Man/Wasp 30%
Solo 25%
MI-Fallout 25%
Aquaman 23%
Black Panther 19%
Incredibles 16%

Here is a breakdown of the most popular movies in the RunPee database over the past year and what percentage of RunPee fans — we don’t have users — saw the movie on the opening weekend of its release. (I would project that #AvengersEndgame is going to break 40%.)

Each person has to decide for themselves when it’s appropriate to share spoilers. I would urge restraint. It’s easy enough to express excitement at the outcome without revealing critical spoilers, at least for a few days.

But you really want to share your excitement!

On the other hand, it’s exciting to share this experience as soon as possible, with as many people as possible.  No one is going to see the public premier of  #AvengersEndgame by accident.  Everyone who got tickets had to go out of their way to know when tickets went on sale and planned everything so they could be there. Why should they then sacrifice their excitement for those who clearly don’t want it as much? Now those who aren’t there opening night are spoiling the fun of those who are.

I’ll be there opening night — it’s my job — and I feel the same urge to express my excitement for the outcome. However, I want to respect those who can’t see it opening night.

With that in mind I offer this pledge:

Let’s be fair, the gloves come off once the work week starts after opening weekend. You want to be able to go to work and discuss the outcome with your co-workers, friends, whoever, without worrying about someone in earshot getting upset about being spoiled.

(Although please don’t start a conversation with: can you believe *character name* died? First, ask if they’ve seen Endgame.)

It would be disrespectful of someone to expect you and your friends to contain your excitement for their sake. At this point they should be wearing noise canceling headphones if they care enough about being spoiled, but couldn’t see Endgame on opening weekend.

I would love to hear what you think. Share your thoughts in the comments down below or on Twitter.

Peetimes Coming for Avengers Endgame BEFORE OPENING NIGHT

Avengers Endgame Tickets Selling for $9,199 on Ebay as MCU Fans Lose Their Minds

Spoiler Avoidance Strategies If You Can’t See Endgame Opening Night

Mark Ruffalo Spoils Avengers 4 Title – Or Does He?

My name is Mark Ruffalo, and I’m a Spoilaholic.

Mark Ruffalo, as Marvel’s Hulk, talks a lot — unlike the Hulk, actually. Ruffalo’s been known to accidentally drop many a spoiler on talk shows, followed by an “ooops” face, and usually an unsuccessful attempt to pass it off as a joke. It seems he just did it again, live with Jimmy Fallon. Maybe.

Possible spoiler ahead…

Ruffalo clearly tells the entire audience the movie title for Avengers 4, which has been kept under heavy wraps since the title for Avengers Infinity War was released.  Director Kevin Feige previously announced the title itself was a spoiler, and that speaking it was verboten.

In the video, Ruffalo’s words are bleeped and blocked out, but fans pieced together what’s he’s saying anyway, and it seems to be “The Last Avenger”.  If true, it makes a nice bookend with Captain America: The First Avenger, especially with Chris Evans announcing he will be hanging up Cap’s mantle in Avengers 4.

This may or may not be the name of the movie, as the entertainment world is pretty aware of Ruffalo’s spoilerey reputation: the whole thing could just be a pre-planned joke on the audience, intended only for laughs.

Of course, Ruffalo isn’t the most loose-lipped member of the Marvel Cinematic Universe. He shares that special spot with young Tom Holland (Spiderman), in a little video moment I wrote about here.

Here’s the Ruffalo segment on Fallon’s show. Do you think this is a legit spoiler, or a playful set-up? (Clearly the ending is meant as great fun…)