State of the RunPee – Will RunPee.com make it big?

This week I’ve been thinking a lot about the future of RunPee. RunPee has gotten lots of press coverage. Google Analytics informs me that incoming traffic is coming from almost 3,000 different sources. That’s pretty good. This coming week I have a handful of radio interviews to do in locations around the world. And there should be one TV spot on the ReelzChannel. So the word continues to spread although not at the pace of a few weeks ago.

When the iPhone app is released – hopefully within a week or two – it will generate another round of buzz and hopefully lots of downloads.

Eventually the press coverage for RunPee will die down. I’m curious to see how traffic at the website will respond at that point. There is no doubt that RunPee is a viral idea but it isn’t viral in the same way as, for instance, a funny video on YouTube. Once you see the video you tell your friends – making it viral – but very few come back to see video again.

RunPee is different. It’s a curious and funny website to check out. But there is a good reason for some of the people to return. At its core RunPee is a tool: a tool to help you enjoy your movie going experience.

In truth almost everyone who goes to the movies can benefit from using it. You’ll not only find out when the best times are to RunPee but also if there is an extra scene at the end of the movie. Plus for some movies you’ll find the times that are definitely not good to RunPee – see Star Trek, Kirk on the ice planet at the 1:10 mark. And the PeeTimes can of course be used to make runs to the concession stand as well. Our RunPee FAQs say it all.

Over time I expect that people will tell their friends and family about RunPee, spreading the news via word of mouth, thus growing the user base. At the same time others that already use the site will simply forget about it for whatever reason. Hopefully the influx is greater than the outflow.

What do you think? Will RunPee simply continue to grow as more people make it a part of their movie going experience or will it suffer from user attrition and fade away? I’ll be seeing movies and adding PeeTimes either way.

4 replies
  1. rqd
    rqd says:

    The iPhone app should result in some money coming your way which will allow you to keep things moving and get help with the site.

    I still like the idea of an interactive runpee.com where a user sends a direct tweet with the movie name and gets a direct response with the runpee times and if they want the details, a second tweet for the details.

    D runpee Star Trek

    D Sender StarTrek 30/4 50/3 60/3 80/3 100/3

    D runpee StarTrek 60

    D Sender Runpee at 60 when Spock says “I’m now a member of an endangered species”

    This allows anyone (iPhone or not) to use the app even if they forgot to print it prior to leaving for the theater.

    Include a link to a relevant ad (for a similar movie, for redbox, whatever) as a short link: is.gd/Fryt linked to one of your affiliates.

    Add a few tables to the database to allow for movie name misspellings or alternate names and it will handle 90% of the traffic. Or allow “D runpee ?” to get a list of the top 5 movies.

    You can keep the site viable and not allow it to fade away if you are willing to put in the time. Updates, links to other movie info, etc.

    Good luck. I hope you’re saving all the media contact information for your updates or next great idea.

    Reply
    • polyGeek
      polyGeek says:

      @rqd, I’m really impressed with the thought that you gave this. Thanks a bunch. I’ll certainly think about implementing something like this. Right now the development que is pretty well stacked but I won’t forget about this.

      Reply

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